In terms of odds, both aim to be competitive, but they excel in different sportsbooks not on gamstop areas. Ladbrokes often enhances odds on popular UK sports and provides frequent boosts on football and racing, which can produce value for bettors who stick to mainstream markets. Bet365 also integrates promotions and bonus offers directly into the site in a way that feels natural rather than intrusive. Offers such as bet boosts, enhanced odds, and free bets are clearly signposted, and it’s relatively easy to see which markets or bets qualify.

• Daily Fantasy Sports became popular in America before fixed odds sports betting was legalised, and the contests have not really taken off sites in the UK as an alternative to traditional betting .
• Many new bookies do not cover horse racing which is especially true with the white labels of Progress Play sites and some others.
• When gambling, it’s essential that bettors remain on top and in control, with there being a number of ways in order to help do this going forward.
• The operator is well known for a reason, an easy to use website combined with great sports new customer betting offers and top odds on a wide range of different markets.
• Every single bookmaker on Newbettingsites.uk is UK licensed and registered with the UK Gambling Commission, we only want you to play in a safe environment.
• Popular betting site championing the cash out feature include BetVictor, Unibet, Interbet and Betfred.

Incredibly, there’s the chance to generate up to 100% extra on winning accumulators, with players also getting a free £10 bet when they download the 10bet app for the first time and wager at least £50. BetVictor heads the list of safest online betting sites with two-factor authentication as standard. Sky Bet offers more extra places in races than any other bookmaker, which makes them the go-to operator for horse racing.

Modern betting sites in the UK are transforming the sports betting experience. Designed for today’s players, these new betting sites offer faster platforms, mobile-first design, and innovative tools like cash-out, and in-play betting. Some new betting sites also include betting exchange platforms, enabling users to both back and lay bets for greater flexibility and control compared to traditional sportsbooks.

What are some popular sports betting markets in the UK?

Although not technically part of the mega Sky Sports broadcasting empire, Sky Bet is still a huge member of the Flutter stable. Under the one account, players can access Sky Casino, Sky Casino Live, Sky Vegas Live, Sky Poker and Sky Bingo. The bookmakers we recommend have been personally reviewed, rigorously curated, and frequently updated by our team of experts. Licensed betting companies must adhere to the conditions and code of practice too – if it turns out the company has not complied, they could potentially receive a fine.

New Betting Sites UK: Ten of the Best and Their Best Betting Features

Best Betting Site by Bet Features

We check out the support options on your behalf so that you know exactly what to expect. When you bet with a bookmaker that offers Best Odds Guaranteed (BOG), you can make your bets early in the day without worrying about missing out on a bigger SP. With this offer, if the SP is bigger than the price taken earlier in the day, your bet will be settled at the more generous price. Many bookmakers offer Best Odds Guaranteed, and BetVictor is one of our favourites. Here, the BOG offer is valid from 9 am on all UK and Irish horse and greyhound races.

Here are the top three new gambling sites in the UK right now. Cheltenham’s two-day Christmas Meeting begins on Friday and ITV’s cameras will be there to capture the action on both days. Friday’s most valuable race is the Turners Handicap Chase, in which Venetia Williams’s Cotswold Chase winner L’Homme Presse is the likely favourite for the £56,950 first prize. Three ties stand out among those featuring the six English representatives. Liverpool, struggling on and off the field, travel to face Inter at the San Siro on Tuesday.

Coral’s unique selling point is their racing club, which you can join and receive several benefits, including yard visits and free race day tickets. Betfred is in a league of its own in terms of football betting. They provide the typical competitions and markets you would expect a top UK bookmaker to provide.

Betting sites can also provide features like in-play betting, live streaming, and cash-out options, enhancing the overall user experience. Most new betting sites offer horse racing as part of their service alongside other sports but not all of them do, so check our site review if you want to bet on horse racing. The UK Gambling Commission remains the gold standard in sports betting regulation. Every legal betting site operating in the UK market must hold a UKGC licence, proving its commitment to fair play, player protection, and transparent operation. Licensed betting sites undergo regular audits to ensure payments, data handling, and responsible gambling systems meet the highest standards.